Guides to grow your business
Practical, actionable advice by sector: how to get clients, start your business and price your work that pays off. No fluff.
Start, sell and run your business
Start a business from scratch
A guide to starting your business in the US or the EU: test the idea, do the numbers, register, handle taxes, win your first customers and avoid the usual mistakes.
10 min readCreate your business website
Your options for building a business website, what each one costs, which sections it needs, what to write, and what the law requires in the US and the EU.
9 min readGet customers for your business
The channels that really bring customers to a local business, ranked by cost and speed: Google profile, reviews, referrals, website, social media and ads.
8 min readRun your business better
A simple system to run your business: a schedule without messages, five numbers a month, a client list, a weekly routine and what to automate first.
7 min readTake online bookings
How to set up online booking: hours, service length and buffers, reminders, deposits, cancellation policy, waitlist and the usual mistakes when starting out.
8 min readPrice your services
A method to price your services: the real cost of an hour, value-based pricing, packages, how to present prices and how to raise them without losing clients.
7 min readSell products and services online
The three things you can sell online, what each needs, how to get paid, what the rules are in the US and the EU, and how to combine them in your business.
8 min readSell digital products
Which digital product to create for your trade, how to test it first, what to charge, how to deliver it, and the refund and tax rules in the US and the EU.
8 min readTools to run a small business
The tools a small business uses: website, booking, payments, invoicing, clients and email. How to choose, what they really cost and where to start.
7 min readBecome self-employed
Going self-employed without surprises in the US or the EU: registering, self-employment tax, social contributions, VAT or sales tax, quarterly payments, closing.
8 min readYour website's legal pages
Which legal pages a business website needs in the US and the EU: business details, privacy policy, cookies, terms of sale, health data and accessibility.
8 min readGet Google reviews
A system to get Google reviews every week: when to ask, what message to send, how to answer negative reviews and what to do about fake ones, in the US and the EU.
7 min readPackages, memberships and gift cards
How to create session packages, monthly memberships and gift cards: price, expiry, tax on vouchers, cancellation rules and how to sell them without losing money.
7 min readOrganize events and sell tickets
Workshops, classes, evenings or concerts: how to set capacity and price, sell tickets online in tiers, fill the room and handle cancellations and refunds.
7 min readStart your business blog
When a business blog is worth it, where topics come from, how to write an article that ranks, how often to publish and how to measure whether it brings customers.
6 min readBy topic
Getting clients
Online presence, frictionless booking, reviews and word of mouth.
Starting your business
From the idea to registering, pricing, tools and your first clients.
Pricing your work
How to set prices, sell packs and raise rates without losing clients.
By sector
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